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Stephan Seiler Marketing Professor Imperial College London
Demand Estimation with Text and Image Data
DeepLogit estimation package
Full replication package (code and data from online choice experiment)
How Much Influencer Marketing is Undisclosed? Evidence from Twitter
Link to replication code and online appendix
The Sequential Search Model: A Framework for Empirical Research
zip-file
(contains code to simulate search data and estimation code for a set of different estimators:
crude frequency & kernel-smoothed estimators, GHK, importance sampling, as well as
code for 3 alternative methods to compute reservation utilities)
Estimating Preference Heterogeneity in Markets with Costly Search
zip-file (contains simulated data and code, data used in the paper is not publicly available)
The Impact of Soda Taxes: Pass-through, Tax Avoidance, and Nutritional Effects
Online Appendix
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
zip-file (contains microblogging data and do-files, ratings data is not publicly available)
The Impact of Advertising Along the Conversion Funnel
zip-file (contains data and do-files)
Multi-Category Competition and Market Power: A Model of Supermarket Pricing
Online Appendix
Estimating Search Benefits from Path-tracking Data: Measurement and Determinants
zip-file (contains data, do-files and readme-file with description)
Free to Choose? Reform, Choice, and Consideration Sets in the English National Health Service
zip-file (contains do-files and readme-file with description, data is available from NHS Information Centre for Health and Social Care)
Online Appendix
Cumulative Growth in User-Generated Content Production: Evidence from Wikipedia
zip-file (contains data, do-files and readme-file with description)
Online Appendix
The Impact of Competition on Management Quality: Evidence from Public Hospitals
zip-file (contains data, do-files and readme-file with description)
Online Appendix
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