Advancing Non-Compensatory Choice Models in Marketing (with Anocha Aribarg, Thomas Otter, Daniel Zantedeschi, Greg M. Allenby, Taylor Bentley, David J. Curry, Marc Dotson, Ty Henderson, Elisabeth Honka, Rajeev Kohli, Kamel Jedidi and Xin (Shane) Wang) Customer Needs and Solutions, March 2018, 5(1-2), pp. 82-92.