• Stephan Seiler

Runner-up for Dick Wittink Best Paper Award

My paper “The Impact of Advertising Along the Conversion Funnel” with Song Yao was the runner-up for the Dick Wittink best paper award at the QME journal. In the paper, we analyze advertising effectiveness along the conversion funnel in brick-and-mortar supermarkets using novel “path-tracking” data on consumers’ movement in the store. The interview below provides a short summary of our findings.

8 views0 comments

Recent Posts

See All